Future of Work
Airbnb is WeWork
You can change a giant market even if you don't control it.
The Scalable Imagination
📚I am writing a new book about the future of work, cities, and companies. Click here to read the first few pages. The Scalable Imagination0:00/233.8220831× We tend to underestimate technology's power to turn in-person work into scalable work. On the verge of the 20th Century,
The Winners of Remote Work
Ultimately, remote work ushers some freelancers and employees into a global arena that seems to promise a higher ceiling, but a lower floor as well.
No Floor, No Ceiling
The internet gives more people an opportunity to win. But it forces everyone to play the game.
Rise of the 10X Class
The "robber barons" of the 21st Century are the people who used to sit next to you at the office.
NBC: The Office of the Future
“Rethinking Real Estate, a book that even before the pandemic was projecting big changes in how offices will be used in the future. He says landlords will now need to convince companies there’s a need for those desks and boardrooms we’ve taken for granted”. A quick interview with
Future of Work: Don't ask where, ask how.
Many middle managers and landlords are saying (and hoping) that working at home is not productive. Most of them are missing the point. Companies in cities like New York, San Francisco, and London are spending about $15,000 is a year to keep an employee at a desk. Bosses should
Farewell to We: What's next for WeWork?
Below are some notes I scribbled ahead of a media interview. Sharing here for those interested. Check out my upcoming book [https://www.rethinking.re/] on technology's impact on real estate! Where to next for the shared workspace firm? Time to say goodbye to “We”, the company that
It’s Not We, It’s You: A Lesson That Landlords Must Learn
Whether WeWork succeeds or fails, landlords are facing an immense challenge that everyone seems eager to ignore. Remember Napster? It was a precursor to what we now call the sharing economy. Instead of buying a record from the record companies, Napster allowed people to share storage space with one another
Can ‘We’ Work? Perspectives on WeWork’s IPO
WeWork combines an impressive trajectory with significant risk. Other public companies offer valuable insights about its business model, liabilities, governance, and valuation. Welcome to the desert of the real. Jean Baudrillard coined the term in 1981 to describe a world in which reality is a derivative of its representation — a