Blog
Can ‘We’ Work? Perspectives on WeWork’s IPO
WeWork combines an impressive trajectory with significant risk. Other public companies offer valuable insights about its business model, liabilities, governance, and valuation. Welcome to the desert of the real. Jean Baudrillard coined the term in 1981 to describe a world in which reality is a derivative of its representation — a
Is Starbucks is a Coworking & Toilet Operator?
The coffee giant is struggling with non-customers who only want to sit at a table and use the bathrooms. It should embrace them, for a fee. A few weeks ago, Starbucks was berated on social media for calling the police [https://www.wsj.com/articles/starbucks-faces-protest-over-arrest-of-black-men-1523813258?mod=article_inline] after
No Rent: Real Estate’s New Business Models
Emerging technologies will enable operators to monetize physical space in new and creative ways. Every day, each of us visits dozens of web sites and apps to access information and use various tools for work, communication, and fun. Most of these sites and apps are free. Online business models allow
Artificial Intelligence: Real Estate's Data Revolution?
The ability to capture, analyze, and act on large amounts of data will turn property development into a never-ending process.
Do Landlords Dream of Electric Sheep?
The book behind “Blade Runner” offers important lessons about what humans want from their cities. And it isn’t flying cars.
Can Blockchain Revolutionize Real Estate?
Once the speculative dust settles, the technology behind Bitcoin can change the way property is financed, sold, and operated.
Sharing Won’t Change Real Estate
Coworking and coliving are all the rage, but focusing on customers’ needs points to a much larger opportunity.
Can housing become a service?
It takes 3 clicks to secure an apartment on AirBnB. It takes 3 weeks to secure an apartment using standard leasing procedures. Terms and fees vary but the underlying asset — an apartment — is the same. The boundary between travel and daily life is blurring. Why should the user experience be
Dislocation - The Future of Urban Housing
Technology is undermining the basic tenets of real estate value. It redefines location, accessibility, and visibility. It facilitates new business model and empowers consumers and competitors. What can real estate owners and developers do to protect their position? Recorded at Cushman & Wakefield's Future of Living event in
What might kill WeWork?
The company thrived on a superior understanding of its customers’ needs. But its business model makes it vulnerable.
